Over the past 7 years, Ezy Raise has partnered with the Canadian Cancer Society to bring Dry Feb to Canada.
Dry Feb is an abstinence challenge wherein you give up alcohol for the month of February. It gives you a chance to get healthy and balanced while raising funds to make an impact for people on their cancer journey.
Over the years, we have collaborated with the team at CCS to provide a suite of engagement features and communication elements to create a captivating participant and donor experience which aligns with their own Donor communications.
The Canadian Cancer Society has drawn on almost our entire toolbox of resources over the years; email communications, Facebook Advertising, donor matching, gamification badges, extensive reporting, and one-click signup, participant calendar, pay wallets, plus more.
Each of these resources have played their part to take the campaign one step further in its engagement and conversion goals. Since its inception in 2016, Ezy Raise and the Canadian Cancer Society have together facilitated over 120,000 Dry Heroes to raise over $11 million for the Canadian Cancer Society to fund life-saving research and to provide an extensive national support system for anyone affected by cancer.