Our data shows participants who write their own fundraising motivation raise 6 to 10 times the % of funds during a campaign compared to those who select from the 3 or 4 pre-written available options.
Now you know this, it should be quite a clear one to add to ensure the success of your fundraising campaign.
At the moment you may be including the option of selecting from a few pre-written motivations, ranging from challenge to cause related. This is helpful to add to the personalisation of a user's profile and we do see a significant lift in funds raised between cause related vs. challenge orientated motivations.
However, allowing for a custom motivation is key to driving fundraising success!
This feature has shown to increase the average amount raised per active by SIX TO TEN TIMES. That’s up to 1000%! If that’s not enough of a reason for you, then it might be a good idea to think about the psychological/behavioural aspects behind a fundraising story…
Overall, it is incredibly beneficial in many ways for your participants to share their custom fundraising motivation or story. Make sure you’re including this option in your sign up journey, and encouraging the completion of this feature prior to the challenge start date.
Does your current fundraising platform offer this feature? We do! Book a demo to see how it looks.